Pod-Frog is a partner that represents market-leading brands in the sourcing, planning, and negotiation of podcast advertising purchases. Our podcast services leverage our extensive data and purchase at scale to provide a single contact point for Insertion orders and invoices as well as guaranteed market-low CPMs to save our clients money. Pod-Frog clients receive customized podcast ad talking points, onboarding of new shows in advance of ads, reporting and tracking, and results analysis. Let us consult you on the best solutions to reach an engaged and enthusiastic audience.
Ads where the Host Reads, either pre-recorded or live, your advertisement as part of the show. These can either be Pre-Roll, Mid-Roll, or Post-Roll. Mid-Roll typically is most effective yet most expensive. We provide podcast planning that places your messages where they will have the most impact.
Direct Response Marketing: Typically a sub-section of host-read, but generates impressions based upon a PROMO code, where one can track the number of listeners during a podcast campaign based upon guests who have used the code derived from the show. It is recommended that this PROMO code offers the savvier podcast listener an actual deal, is at least 6-8 weeks in length, and staggers throughout multiple episodes, not necessarily consecutively.
A more broad-based solution that involves inserting a pre-recorded general ad that displays within a show. Once again, these can be pre-, mid, or post-roll, but many networks create an added strategy of displaying your ad in strategic geographic markets based upon listenership while keeping to your budget. In other words, two different podcast listeners of the same show at the same time in different geo-regions might hear a different ad based upon their target audience. The key advantage Pod-Frog’s podcast services use in Dynamic Insertion is Geo-Locating, targeting audiences in specific addressable markets or locations to grow your business in your desired region. We can consult with you to achieve the best possible results.
A subtle, more organic and customized solution of integrating your brand into a show without outwardly promoting the product or service.
These podcast services are typically the most expensive type of marketing which can include a direct mention and endorsement as part of the episode, a segment/guest, a discussion point/topic, or other creative solutions. As your partner, we can put your brand front and center with our podcast planning services.
The Fighter & The Kid is a weekly podcast hosted by successful comedian and former professional UFC fighter Brendan Schaub. Each week, Brendan is joined in the studio with a guest co host. TFATK is uncut and unedited, and sometimes it’s just ridiculous.
The alums crew from King, Sting, and Wing, relaunch as The Golden Hour, diving into all manner of cultural and social topics weekly, providing a straight-up roast session built around engagement with long-time fans of the show. Headline comedians Chris D'Elia and Erik Griffin join Brendan Schaub and top-tier comedian guest appearances weekly, including the show Alum Theo Von.
Comedian Whitney Cummings interviews guests (friends, comics, celebs, experts, weirdos) every week. Known for her stand up comedy specials for HBO and Netflix, Comedy Central Roasts, multiple television series and films, Whitney has a lot of questions for a lot of different kinds of people. She also has opinions. And a robot. Subscribe to hear interviews that are always interesting and never too long.
On Broad Ideas, Rachel Bilson is joined by long-time best friend Olivia Allen to talk about sex, mental health, their belief (or lack of) in ghosts, and so much more. They’ll be joined by old friends, young friends, and some friends they haven’t met yet to have fun, casual conversations about the same kind of broad topics you'd find yourself discussing with your girlfriends.
Join your favorite Hobbits, friends and co-stars, Billy Boyd and Dom Monaghan as they take a look back at their time on The Lord of the Rings. Featuring interviews with cast and crew, diving deep into life behind the scenes, and answering the many fan questions, The Friendship Onion will peel back the layers of their friendship, both on screen and off.
The John Campea Show Podcast features John Campea and guests as they discuss the news and trends in the world of movies as well as other topics that catch their interest from TV shows to sports to world events.
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.
Data indicates some big-box retailers are moving into the space, while some say certain DTC brands might be moving out.
Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving its own interests by obscuring where exactly an advertiser’s budget is going.
The FTC has never handled a case specific to podcast advertising, but has recently proposed an update to its guidelines for endorsements that includes a podcast example.
Podcast ad buyers have yet to see notable budget cuts from their clients — though the time of podcasts as the shiny new medium may be coming to an end.
As the new head of the Los Angeles Times’ audio department, Jazmín Aguilera wants to develop the media company’s podcast shows so that one day people will connect them to the brand, and its “lens of the West Coast” approach, she said in an interview.
Liberated Syndication, Inc. February 1, 2023·3 min read PITTSBURGH, PA / ACCESSWIRE / February 1, 2023 / Today, Liberated Syndication Inc. ("Libsyn"), the leading all-in-one podcasting platform for creators and advertisers, announced its January 2023 Podcast Advertising Rates, including the highest and most accessible CPM categories.
True fans can’t stop analyzing when the episode ends.
(TND) — Podcasting no doubt enjoyed gains during the pandemic.
With a potential downturn looming, the days of mainstream brand advertisers crowding out direct marketers may be over.
